When we know our people and our audience, we can craft our message to meet them where they are and thereby serve their best interests. Flush from his victories on the battlefield and in the arena, Maximus negotiates an endorsement deal with a major olive oil producer. Days later, marketing posters sporting his image appeared plastered on walls throughout Rome.
Comment on It’s not enough to speak clearly. Leaders need to do this, too
Yonason Goldson, Fast Company
Sun, 12/29/2024 - 8:30am
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