Jose Perez/Bauer-Griffin/GC Images; BICrisis PR is in the spotlight after Blake Lively filed a blockbuster complaint against Justin Baldoni.Lively's suit alleges Baldoni smeared her in the press in retaliation for harassment complaints.Crisis management experts say tough tactics are part of the game but warned against going too far.What started as the story of a bombshell lawsuit from a famous actor against her director and costar has since turned into a tale of two PR campaigns and a reckoning in the broader public relations industry.After Blake Lively filed a complaint Friday accusing Justin Baldoni of sexual harassment on the set of their film "It Ends with Us" and a retaliatory smear campaign in the press, publicists were abuzz picking apart how both camps responded to the news.A key asset in Lively's suit is the reams of messages included that paint a picture in which Baldoni, his publicist Jennifer Abel, and crisis management expert Melissa Nathan detail plans to direct the conversation away from Lively's sexual harassment allegations by enlisting journalists and an online fixer to create, publish, and amplify negative stories about her.The messages in the suit — and its allegations of astroturfing, a controversial practice in public relations that exists in a legal grey area — offer a peek behind the curtain of crisis PR, one that industry figures who spoke with BI say is giving their profession a bad name."Who is the real victim behind the smear campaign?" Molly McPherson, a crisis communications manager, said in an Instagram post breaking down her thoughts on Lively and Baldoni's ordeal.
Comment on PR pros call fallout of Lively-Baldoni saga a 'black eye' for the industry
jguerrasio@insider.com (Jason Guerrasio), Business Insider
Fri, 12/27/2024 - 2:01am
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