After Elon Musk bought Xitter (I'll never call that rancid shithole site X) in 2022, he broke the social media platform. In 2022, Xitter was valued at $5.7 billion. By 2023, that number dropped to nearly $3.9 billion. By 2024, the brand's value had fallen to $673.3 million. Leon eradicated the team setup to keep the platform safe, leaving moderation on the site nonexistent. When Leon bought Xitter, he claimed it should be politically neutral.