Scott Garfitt/Invision/AP; Chelsea Jia Feng/BIGwyneth Paltrow's lifestyle brand, Goop, has undergone two rounds of layoffs in recent months.The company has said it's pivoting to focus on beauty, fashion, and food.The changes highlight Goop's challenges to build a sustainable business beyond its famous founder.Gwyneth Paltrow took a measured tone earlier this year when she discussed Goop, her newsletter turned e-commerce company, onstage at a Forbes event.