Comment on Car sharing is a great idea, so why are so many car share companies failing?

Car sharing is a great idea, so why are so many car share companies failing?

A handful of car sharing services have died in recent years. Blame the business model or people’s lack In 2016, after having recently moved to Oakland, California, I saw a black and blue Prius, its windows painted with ads for a new car-sharing service called Gig Car Share. The service allowed users to pick up cars with an app or a physical card, drive it anywhere within a designated “home zone,” and leave it at a streetside parking spot.

 

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