Comment on TCL TVs will use films made with generative AI to push targeted ads

TCL TVs will use films made with generative AI to push targeted ads

Advertising has become a focal point of TV software. We’re seeing companies that sell TV sets be increasingly interested in leveraging TV operating systems (OSes) for ads and tracking. This has led to bold new strategies, like an adtech firm launching a TV OS and ads on TV screensavers. With new short films set to debut on its free streaming service tomorrow, TV-maker TCL is positing a new approach to monetizing TV owners and to film and TV production that sees reduced costs through reliance on generative AI and targeted ads. TCL's five short films are part of a company initiative to get people more accustomed to movies and TV shows made with generative AI.

 

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