Comment on “Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm

“Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm

A two-year fight between Colorado’s “Strong Arm” attorney Frank Azar and “Alabama Hammer” Michael Slocumb ended this fall with the Alabama law firm ponying up $1.55 million, according to court records. The Slocumb Law Firm agreed to pay that amount to Azar to settle a lawsuit Azar brought against the out-of-state firm in 2022 that accused the firm of leveraging Azar’s prolific advertising to poach clients. Azar claimed the Slocumb Law Firm was creating deceptive advertisements on Google that made customers believe they were calling Franklin D.

 

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