New dating app Friend of a Friend plastered ads around New York City this summer.Sydney Bradley/Business InsiderDating apps like Tinder, Bumble, and Hinge have new competition.A slew of new apps have launched in 2024 and are taking on swipe fatigue and dating-app burnout.Business Insider has interviewed several founders of the newest dating startups entering the ring.Dating apps are in for a shake-up.Many users are tired of swiping, dating app giants like Match Group (which owns Tinder and Hinge) face headwinds, and new startups are launching left and right.Business Insider has interviewed several founders jumping into the dating-app arena as incumbents lose their luster.Read: Meet the founders behind 11 dating startupsThe new crop of dating apps is tackling various pain points in the online dating experience.Some, for instance, are experimenting with new ways to discover and meet singles (aka not swiping).