Comment on Return fraud is costing retailers billions. A new AI program can spot when scammers send back counterfeits.

Return fraud is costing retailers billions. A new AI program can spot when scammers send back counterfeits.

Oversized crocodiles have met their match with Vrai AI counterfeit technology.EbayLacoste is using AI tech Vrai to detect counterfeit returns.Return fraud costs retailers billions, with billions lost globally.Amazon and other retailers face scams exploiting return policies for financial gain.Spotting designer knockoffs is now easier than ever.French luxury brand Lacoste is using Vrai, an AI technology developed by Cypheme, a leader in anti-counterfeit artificial intelligence, to catch scammers returning counterfeit items.Trained on thousands of images of genuine merchandise, Vrai aims to distinguish real products from fakes with 99.7% accuracy, according to Semafor.At its warehouses, Lacoste employees can snap a picture of a returned item with Vrai and verify its authenticity.

 

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