A BBC investigation found that “only two of the top 45 highest-grossing games on the Google Play Store” follow regulations set out by the Advertising Standards Agency (ASA) regarding disclosing the presence of loot boxes in games. The report by the BBC outlines the ASA’s stance that any ads that do not make it clear when a game contains loot box mechanics will be removed and banned from appearing. However, the BBC found that most ads did not comply with the ASA’s regulations. “The BBC checked the adverts for the top 45 highest-grossing games on Google’s Play Store,” says the report.