Lobby groups for Internet service providers claim that ISPs' customer service is so good already that the government shouldn't consider any new regulations to mandate improvements. They also claim ISPs face so much competition that market forces require providers to treat their customers well or lose them to competitors. Cable lobby group NCTA-The Internet & Television Association told the Federal Communications Commission in a filing that "providing high-quality products and services and a positive customer experience is a competitive necessity in today's robust communications marketplace.