Comment on Red Lobster's millennial CEO says the chain saw a boost in sales after launching its revamped menu — with no endless shrim

Red Lobster's millennial CEO says the chain saw a boost in sales after launching its revamped menu — with no endless shrim

Red Lobster exited Chapter 11 bankruptcy in September.Erin McDowell/Business InsiderRed Lobster recently introduced a revamped menu with no "endless shrimp."The restaurant's 35-year-old CEO said the company saw a sales bump after launching its new menu.The seafood chain filed for Chapter 11 bankruptcy earlier this year and exited in September.Red Lobster's new CEO said the chain's revamped menu — which no longer includes its infamous "endless shrimp" promotion — has already started to help turn things around at the struggling company.Damola Adamolekun, the 35-year-old business executive who became the youngest-ever Red Lobster chief in August, told Bloomberg on Wednesday that the company saw increased sales over the past weekend after launching its new menu earlier this month.The seafood chain exited Chapter 11 bankruptcy under new ownership in September after filing in March with more than $1 billion in debt.Since stepping into the top role, Adamolekun has been vocal about the failings of Red Lobster's endless shrimp promotion, telling The Wall Street Journal in September that it was the "nail in the coffin" for the company.In 2023, the long-running chain made the once-limited-time offer of $20 endless shrimp a permanent menu fixture in an effort to get more customers in the door.

 

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