The irony is the humility. Shedeur Sanders is on the Zoom screen Thursday talking, and nobody gets more air time than Shedeur. He appears in commercials for Kentucky Fried Chicken, Gatorade and Beats by Dre, where his co-stars are LeBron James, Shohei Ohtani and Lionel Messi. He has a watch flex touchdown celebration and a “Perfect Timing” song to accompany it.