Tom’s of Maine ignored ‘approximately 400 complaints’ related to the color, taste, and odor of its toothpaste, per the FDA. Tom’s of Maine has always been known for using natural ingredients to make its products—like toothpaste, deodorant, and mouthwash—ingredients, which the company says are “good for you and the planet.” But it turns out that some of its toothpaste has been made with bacteria-contaminated water.