Comment on Pop-Loving Beauty Brand E.l.f. Cosmetics Launches Production Arm 

Pop-Loving Beauty Brand E.l.f. Cosmetics Launches Production Arm 

Investing in premium original content is looking less and less like a passing fad in the fashion and beauty business.  Brands in that space have increasingly been founding in-house production divisions to create and collaborate on content that moves past traditional advertising — and further into worlds like art house film and urgent digital culture.  […]

 

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