Comment on Streamers’ Ad-Tier Offerings See Subscriber Increase in U.K., According to Latest Ratings Report

Streamers’ Ad-Tier Offerings See Subscriber Increase in U.K., According to Latest Ratings Report

It looks like the industry pivot back towards ads is paying off for streaming platformers, at least in the U.K. According to a report from U.K. ratings body Barb, Netflix and Disney+ both increased the number of homes with access to their ad tiers in the third financial quarter of 2024.

 

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