Comment on Disney’s new ad by Taika Waititi aims right for your heartstrings

Disney’s new ad by Taika Waititi aims right for your heartstrings

The Magic Kingdom has dropped its contender for the holiday advertising championship title. Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a four-minute short that chronicles the unlikely friendship between a boy and an octopus, the brand is selling one thing and one thing only: magic.

 

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