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Here’s the branding news we’re tracking this week. This week in branding news, Audi revealed a new logo, the hosiery brand L’eggs debuted a comeback, and Nosferatu got its own perfume. Here’s everything you need to know about the latest in branding.

The story of one creator using her influence and audience to build a thriving matcha tea business. In the rapidly evolving creator economy, creators are no longer confined to the role of content creators. They are also entrepreneurs and visionary business leaders, reshaping industries and redefining what it means to build a successful brand.

Together, they create a beautiful, crucial balance that enables us to flourish in the workplace.  Months ago, I began coaching a manager and their direct report. The two were in deep conflict—the manager felt the direct report was reactive and defensive, while the direct report was unwilling to give difficult feedback, manage up, and advocate for their needs.

I ran 2,197 miles to celebrate my 50th birthday and raise money for clean water. And I kept working the whole time. I’m a professional marathon and ultramarathon runner. I’ve broken the world record for running seven marathons on seven continents in seven days, and I’ve completed a 3,234-mile run across America.

The company’s Common Voice project has collected more than 30,000 hours of recordings in hundreds of languages from volunteers around the world. Since 2017, Mozilla’s Common Voice project has collected more than 30,000 hours of recordings of people from around the world speaking their languages.

Just in time for holiday shopping, once online-only prescription eyewear retailer Warby Parker is expanding and opening its sixth retail location in Westminster. The new store will open on Saturday, Nov. 9, at the Orchard Town Center, 14584 Orchard Parkway, Suite 300. The new location will offer in-store eye exam services and will carry the brand’s full assortment of optical and sun offerings, such as their latest Winter 2024 collection, their brand of daily contact lenses “Scout by Warby Parker”, gift cards, eyewear accessories and third-party contacts. Customers will also receive a special Warby Parker tote with an in-store purchase on opening day. Orchard Town Center will carry the brand’s full assortment of optical and sun offerings, including their latest Winter 2024 collection.