Comment on Why the future of product design is all about how it feels

Why the future of product design is all about how it feels

After nearly two decades of sleek minimalism in digital interactions, tactile design is emerging to use texture and materiality to bring back the lost art of touch. In 2007, Apple won the smartphone wars by betting on our collective desire to fall into the iPhone’s looking-glass screen and explore the digital wonderland that waited for us on the other side.

 

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