Comment on Trump Cements a New Era for Campaigning Online

Trump Cements a New Era for Campaigning Online

Wired: “Over the final stretch of the 2024 campaign cycle, Trump went on a grand tour of podcast interviews, appearing alongside these popular influencers, streamers, and podcast hosts, and, perhaps more importantly, in front of their predominantly young male audiences. One of the Trump campaign’s most promising strategies, they believed, was to drive up the margins with medium and low propensity male voters.” “To do so, the campaign took Trump away from the television cameras and in front of podcast mics, setting a new standard for how to run a campaign online.”

 

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