Comment on Dirty soda shops got TikTok famous. Can they outlive the trend cycle?

Henry Chandonnet, Fast Company
Fri, 11/01/2024 - 7:15am

Dirty soda shops got TikTok famous. Can they outlive the trend cycle?

After some high-profile TikTok shoutouts and a Hulu hit, dirty soda shops across the country are now trying to prove they’re more than a fad. Two years ago, franchise soda shops were a Utah anomaly. Now, thanks to some viral TikToks and a Hulu reality show, the shops have exploded nationwide.

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