“Today’s consumers are looking for new ways to style their living spaces without having a monstrous black screen dominate the room,” says Baik Seon-pill, head of LG’s home entertainment company product planning division. The LG Signature OLED T, launching at year’s end, has a new take on the subtly attractive TV: a transparent 77-inch screen, on which imagery “appears to float in air,” says Seon-pill.
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