Comment on Universal Music announces strategic collab with AI music company

The Universal Music Group which has a whole host of award-winning singers on its roster has signed a strategic collaboration with ‘ethical AI music company’ KLAY Vision Inc. The duo announced the partnership through a press release on Monday (October 28) which states the two are working on a “pioneering commercial ethical foundational model for AI generated music that works in collaboration with the music industry and its creators.” KLAY Vision is an AI-based music creation platform that was founded in 2021 and it is developing a new Large Music Model (KLayMM) that aims to advance AI in music. The company is aiming to create a global ecosystem to host AI-driven experiences and content, including accurate attribution, and has stated it will not compete with artists’ catalogs in traditional music services. The shared vision within the deal is described as being the “conviction that state-of-the-art foundational AI models are best built and scaled responsibly through constructive dialogue and consensus with those responsible for the artistry that shapes global culture.” Universal Music Group is exploring new opportunities with AI music company With artificial intelligence sweeping into major industries worldwide, the music industry isn’t exempt to the changing technologies. Michael Nash, Executive Vice President, and Chief Digital Officer of Universal Music said, “We are excited to partner with entrepreneurs like the team leading KLAY, to explore new opportunities and ethical solutions for artists and the wider music ecosystem, advancing generative AI technology in ways that are both respectful of copyright and have the potential to profoundly impact human creativity. “UMG has always endeavored to lead the music industry in driving innovation, embracing new technologies, and supporting entrepreneurship while protecting human artistry.” The founder and CEO of KLAY, Ary Attie, shares more about the company’s aims: “Research is critical to building the foundations for AI music, but the tech is only an empty vessel when it doesn’t engage with the culture it is meant to serve. “KLAY’s obsession is not just to showcase its research innovation but to make it invisible and mission-critical to people’s daily lives. “Only then can music AI become more than a short-lived gimmick.