Comment on The rise of the ‘Goldilocks’ design company

The rise of the ‘Goldilocks’ design company

To scale or not to scale? That has always been the question for entrepreneurs. Today, more designers are opting out of big companies and freelance life to build small studios of their own. Not long ago, Austin Dunbar moved his design studio, Durham, from a 750-square-foot space to a 16,000-square-foot building—but if there’s one thing he does not want to fill it with, it’s an endless supply of employees.

 

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