Comment on AI probably isn’t the big smartphone selling point that Apple and other tech giants think it is

AI probably isn’t the big smartphone selling point that Apple and other tech giants think it is

As is their tradition at this time of year, Apple announced a new line of iPhones last week. The promised centrepiece that would make us want to buy these new devices was AI – or Apple Intelligence, as they branded it. Yet the reaction from the collective world of consumer technology has been muted.

 

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