Comment on Don’t hire for skills and waste them. A manager’s guide to more effective work

It’s time to move beyond the outdated notion of static roles and embrace a more dynamic, skills-focused approach. We go out of our way to hire talented, creative people. Then we waste their skills by putting them in a box, giving them a checklist, and complaining as they slowly transform into unmotivated employees who can’t do effective work.

AI expert Pascal Bornet says those who master these competencies will see opportunities where others see threats, pivoting and innovating in the face of disruption. Pascal Bornet is an expert in artificial intelligence who developed a framework for AI competencies. For the past 25 years, as a former executive at consulting firms McKinsey and EY, he has implemented AI projects for hundreds of companies around the world.

By hawking their own products, big-name YouTubers can break out of the traditional ad market. But it’s more difficult than it looks: Just ask MrBeast. MrBeast wanted to create his own products. Doing so, he wagered, would allow him to rely less on video sponsorship. That ambition is now costing him.

How to use your brand’s next product drop to move from trend following to trendsetting. For established consumer brands, product launches represent tentpole opportunities for growth. Whether you’re focused on driving sales, building brand awareness, or customer acquisition, a new, high-quality product with thoughtful messaging sets the stage for success. But in the end, the wider impact of a particular campaign often comes down to one frustrating wildcard question: What’s trending?

A toxic boss can lead you to want to quit your job. Before you make a big change, read this guide to see if you can turn things around. Everyone’s heard stories of bad bosses, or maybe even experienced one themselves. Having a bad boss can cause a negative workplace environment, impact self-esteem, cause a reduction in emotional and physical well-being, and cause burnout.

Why the industry needs to partner with startups to decarbonize. How we build our cities really matters. We are currently building the equivalent of New York City every month to accommodate the world’s growing population, and we’ll be doing so for the next 40 years. The built environment accounts for 37% of global greenhouse gas emissions.