Comment on Meta to crack down on scammers with facial recognition

Meta to crack down on scammers with facial recognition

Meta, the company behind Facebook and Instagram, has been testing facial recognition software to defend against “relentless” scammers on its platforms. Outlined in a blog post, the new technology will be used to detect what Meta calls celeb-bait. Some scam advertisements use images of celebrities without their consent to make what they’re selling seem more legitimate. How will Meta use facial recognition? Meta admits that celeb-bait is hard to crack down.

 

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