Comment on Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature

Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature

A group of French advertising and media trade groups have urged Apple to reconsider its Distraction Control feature. Justin Sullivan/Getty ImagesFrench media and ad groups are calling on Apple to suspend its new "Distraction Control" feature, Business Insider is exclusively reporting.They argue the new iPhone tool could hamper websites and advertising.The groups say in a letter they are "actively considering all available legal resources."A group of French trade associations representing around 800 companies in the advertising and media sectors has sent an open letter to Apple CEO Tim Cook, calling for the tech giant to suspend the rollout of the iPhone's new "Distraction Control" feature.Distraction Control, which became available with iOS 18 this fall, allows users of the iPhone's Safari browser to hide elements on webpages like images, pop-ups, or ads.

 

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