Comment on Meta to Use Facial Recognition to Crack Down on Scams and Recover Locked-Out Accounts

Meta to Use Facial Recognition to Crack Down on Scams and Recover Locked-Out Accounts

Facebook parent company Meta Platforms Inc. will start using facial recognition technology to crack down on scams that use pictures of celebrities to look more legitimate, a strategy referred to as “celeb-bait ads.” Scammers use images of famous people to entice users into clicking on ads that lead them to shady websites, which are designed to steal their personal information or request money.

 

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