One beauty founder told BI she thinks experiential beauty will be popular in 2025.Mark Gunter/Contributor/Getty Images for Art Hearts FashionIn 2023, the beauty industry's sales reached $446 billion, according to a recent report by McKinsey.As 2025 approaches, BI asked three beauty founders what trends will be popular in the new year.Colleen Rothschild told BI she thinks there'll be a "less is more approach" to skincare.The '90s had brown lipstick.