The scene at the opening of the Sam's Club in Grapevine, Texas.Dominick Reuter/Business InsiderWhen deciding where to shop, consumers face trade-offs between convenience, quality, and price.Sam's Club CEO Chris Nicholas tells BI he wants shoppers to have all three.A new store in Texas showcases what Nicholas wants shopping "in the future" to feel like — with no cash registers in sight.At the back of Sam's Club's new tech-infused location in Grapevine, Texas, an unassuming floor-scrubber robot sits in a maintenance closet near the loading docks.Each day, the autonomous unit glides through the aisles cleaning up spills and crumbs while its cameras and sensors check inventory levels and update the company's computers with the latest numbers.Using that blizzard of data, emerging technologies, and what CEO Chris Nicholas calls "design thinking," Sam's Club is challenging some commonly held assumptions about the warehouse club business."This, here, represents what the future looks like for Sam's Club," Nicholas told Business Insider in an interview Thursday, standing in what would normally be the checkout lanes of a traditional store.Sam's Club CEO Chris Nicholas speaks with a shopper at the Grapevine store.Dominick Reuter/Business InsiderThe newly opened Grapevine store is the first to eschew conveyer belts and cash registers in favor of mobile apps and AI-powered computer vision.Shoppers passed through three towering blue gateways on their way out to the parking lot, pushing carts full of items they'd scanned and paid for on the app.Thanks to data from sources like the floor scrubber, shoppers can find what they're looking for in the warehouse, scan the barcode, and pay through the app.
Comment on Sam's Club CEO wants you to feel like you're shopping in the future
dreuter@businessinsider.com (Dominick Reuter), Business Insider
Mon, 10/21/2024 - 3:27am
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