Comment on Will Smith Encourages Saudi Filmmakers to Embrace Universal Visual Language: ‘As Soon as People Have to Read a Subtitle, There’

Will Smith Encourages Saudi Filmmakers to Embrace Universal Visual Language: ‘As Soon as People Have to Read a Subtitle, There’

Reflecting on his three decades atop the global box office, superstar Will Smith honed in on a winning formula: When you want to conquer international markets, keeping taciturn is often key. “As soon as people have to read a subtitle or translate, there’s a little bit of disconnect,” says Smith.

 

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