Comment on Athletic recovery is a booming business. This CEO has plans to make it an even bigger part of sports

Athletic recovery is a booming business. This CEO has plans to make it an even bigger part of sports

Hyperice CEO Jim Huether talks about his plans to make the $850 million company an even richer part of sports and wellness. Deep tissue and trigger point massage. Dynamic compression and circulation. Cold and hot contrast therapy. These are the tools of the modern athlete, to not just get stronger during exercise, but to warm up before and recover after a workout.

 

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