Comment on Halloween shoppers are cutting back — and Spirit Halloween, the spooky season giant, is betting big on Christmas

Halloween shoppers are cutting back — and Spirit Halloween, the spooky season giant, is betting big on Christmas

Consumers are expected to spend less on Halloween this year.Dominick Reuter/Business InsiderHalloween spending is forecast to drop by 5% this year, as inflation hits household spending.Spirit Halloween is expanding to Christmas with 10 new stores in the northeast.Winter holiday spending is projected to rise by 7%, per PwC.Halloween shoppers are tightening their wallets this year, but the season's biggest retailer is eyeing America's next big holiday — Christmas.As inflation squeezes budgets, spending for Halloween is expected to drop by 5%, to $11.6 billion, from 2023's all-time high, per the National Retail Federation.Despite the year-on-year dip this year, Halloween sales have skyrocketed over time, with total spending projected to rise 57% this year from a decade ago, per the NRF's data.As consumers are forecast to spend less on Halloween, spooky season retail giant Spirit Halloween is seeking to capture a slice of the much-larger Christmas market.

 

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