Comment on Budget brands are winning in China as people turn to cheap food and fashion

Budget brands are winning in China as people turn to cheap food and fashion

Chinese consumers are looking to buy more for less.Kevin Frayer/Getty ImagesChina's thrifty consumers are boosting Asian companies with wallet-friendly offerings.Companies like Japan's Saizeriya, Yum China, and Fast Retailing have recently reported strong sales.China is in a prolonged economic downturn, with once free-spending consumers now pinching pennies.China's consumers are tightening up their belts, but not everyone's a loser.

 

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