Comment on Why Did ‘The Apprentice’ Bomb? Maybe Because the Most Chilling Thing About Donald Trump Is Offscreen

Why Did ‘The Apprentice’ Bomb? Maybe Because the Most Chilling Thing About Donald Trump Is Offscreen

In May, after I saw and reviewed the how-Donald-Trump-learned-to-be-Donald-Trump biopic “The Apprentice” at the Cannes Film Festival, I had dinner with a group of very sharp-minded film folks, and we all agreed that the movie, if treated with the right marketing savvy, had the potential to make a splash. A few days later, I woke […]

 

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