Comment on Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom

OpenAI CEO Sam Altman and the characters Stan Marsh and Kyle Broflovski from South Park. Getty ImagesSouth Park's creators said they want to target OpenAI CEO Sam Altman in future episodes. Matt Stone said he finds Altman's frequent podcast appearances amusing. South Park parodied OpenAI's ChatGPT last year. OpenAI CEO Sam Altman may join the ranks of celebrities pilloried by South Park.

Boeing has faced a near-constant string of hurdles in 2024. PATRICK T. FALLON/Getty ImagesBoeing is having a rough year. The company has faced mechanical problems, lawsuits, a leadership shake-up, and layoffs. Here's a breakdown of how Boeing's year has gone from bad to worse. Boeing has been going through it this year.

An Israeli Apache helicopter fires a missile towards southern Lebanon. Leo Correa/APThe US is sending more troops and an anti-missile system to Israel. The THAAD system will bolster Israel's air defense against incoming threats, the Pentagon said. It comes amid heightened tensions with Iran after Israel's assassination of Hezbollah's leader.

Helene Sula is a travel blogger from Texas. Helene SulaHelene Sula is a US travel blogger who has visited Scotland around a dozen times. Sula said people needed to explore beyond Edinburgh to avoid overtourism. She also advised people to be prepared for Scotland's rather unpredictable weather. This is an as-told-to essay based on a conversation with Helene Sula, an American travel blogger and author of "Two O'Clock on a Tuesday at Trevi Fountain: A Search for an Unconventional Life Abroad." It has been edited for length and clarity.

When you buy through our links, Business Insider may earn an affiliate commission. Learn moreBreanna Stewart shoots over Napheesa Collier during Game 1 of the 2024 WNBA Finals. Elsa/Getty ImagesThe WNBA Finals continue today after Thursday night's thrilling Game 1, which went into overtime. Below, we've put together everything you need to know about where to watch the Lynx vs.

Google's share of US advertising could drop below 50% for the first time in more than 10 years, according to eMarketer. Dilara Irem Sancar/Anadolu via Getty ImagesGoogle is facing new competition in the advertising market as AI transforms the industry. Google's search ad market share in the US could fall below 50% for the first time in a decade.