Apple TV+ will now be available as an add-on in Amazon Prime Video bundles, and users will be able to watch Apple TV+ films and shows in Prime Video apps and devices without downloading a separate app, the two companies announced. The offering from Amazon promises to give users the option to stick with a familiar app and manage payments through one billing system. Despite considerable media buzz and critical acclaim for its shows, Apple TV+ has lagged behind many of its competitors in terms of both total subscribers and retention.