Comment on Inside Substack's emerging IRL event strategy as the platform expands beyond its newsletter roots

Inside Substack's emerging IRL event strategy as the platform expands beyond its newsletter roots

Sophia Efthimiatou and Matt Starr are behind Substack's latest IRL events.Courtesy of SubstackAs Substack sets its eyes beyond newsletters, it's looking to IRL experiences.Substack has been hosting jam-packed readings and parties with its newsletter writers.We spoke with Sophia Efthimiatou and Matt Starr, Substack's duo paving the platform's IRL strategy.I'm sitting on a foldable metal chair lined up in a gymnasium, the marching band is blaring, and cheerleaders are being tossed in the air.No, I'm not a high-school pep rally.

 

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