Comment on Red Lobster and BurgerFi went bankrupt. That doesn’t mean customers will punish them for their financial hardships

Red Lobster and BurgerFi went bankrupt. That doesn’t mean customers will punish them for their financial hardships

Exclusive new data from Fast Company and the FutureBrand Index looks at how customers perceive companies in financial distress. It matters less than you think. What do Tupperware, BurgerFi, and Big Lots have in common?

 

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