Comment on Democrats Find Key to Ads That Move People to Vote

Democrats Find Key to Ads That Move People to Vote

“Progressives feel like they have finally cracked the code on ads that move voter attitudes: straight-to-camera first-person testimonials,” Politico reports. “That’s the takeaway from a series of new tests by Way to Win, a progressive donor network.” From the memo: “Early testing shows the ads drive significant shifts in voter attitudes, boost Kamala Harris’s favorability, reduce Donald Trump’s standing, and increase voter turnout.

 

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