Comment on Squishmallow cereal is the latest conquest in the brand’s global takeover

Squishmallow cereal is the latest conquest in the brand’s global takeover

As part of a billion-dollar brand expansion under Warren Buffett, the plush toy has become a licensee’s dream. I swear that I can smell the sweet scent of marshmallows through the cardboard. And by the time my family is filling its bowls with corn flour Os and pastel-colored marshmallow “Cam” cats, the sugary odor is so rich it feels as if might be standing in a rice krispies treat factory.

 

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