Comment on Building your brand is about so much more than your product

Building your brand is about so much more than your product

How do you find that breakthrough moment and then maintain the momentum? Three industry leaders share their tips for building a great brand. Starting your brand is the easy part; then comes the legwork, maintaining relevancy, and looking for those breakthrough moments. In a flooded market and a fractured attention economy, it can be difficult to keep eyes on your business.

 

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