Comment on The cocreator of Starface has a new project: Making it cool to test your drugs for fentanyl

The cocreator of Starface has a new project: Making it cool to test your drugs for fentanyl

New brand Overdrive is taking a clever approach to harm reduction, focusing on brand and content to sell its fentanyl test kits. Scrolling through the Instagram feed of Overdrive and seeing videos showcasing BMX and skateboard tricks, pranks, and nightlife events, you might think the brand is selling something extreme.

 

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