Cryptocurrency firms have been busy signing deals over the last few years, with data showing 33 sponsorships have been created with soccer clubs since 2021. According to a report by CoinGecko, the sport ranked number one for the most amount of crypto sponsorship deals to have been formed over the last three years. The analysis describes the sport as “a primary target,” with early adopters including Manchester United, Chelsea, Inter Milan, Manchester City, and Galatasaray.