At this point, Ryan Reynolds is known as much for his blockbuster films as his business acumen. Reynolds’s portfolio spans TV and film production (Maximum Effort), marketing and advertising (MNTN), sports (Wrexham, Alpine F1), a mobile network (Mint Mobile), spirits (Aviation Gin), and more. Hear from Reynolds on how he’s used creativity as the antidote to financial constraints, tired advertising tropes, and consumer ennui. Over the past decade, Ryan Reynolds has redefined how advertising, brands, and entertainment can be mixed and matched, all while making us laugh.