New Statesman: “What really concerned Musk, however, was that people weren’t retweeting him enough. Teams of engineers were assigned to solve the problem of reduced engagement with Musk’s tweets. Matters came to a head during the 2023 Super Bowl, when he obsessed over the fact that a tweet by Joe Biden received several times as many likes as his own.” “Nobody dared suggest that the world just found their boss easy to ignore.