Comment on How AI Could Transform Fast Fashion for the Better—and Worse

How AI Could Transform Fast Fashion for the Better—and Worse

Since Shein became the world’s most popular online shopping destination—with seemingly unbeatable prices, and influencers posting “haul” videos to show off their purchases on social media—the Chinese fast-fashion giant has raised questions over how it produces its plethora of merchandise at dizzying speeds. The answer: AI-powered algorithms that allow the company to pick up changes in customer demand and interest, allowing it to adjust its supply chain in real time.

 

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