Comment on MomTok tried to make Neom look like paradise, and it backfired spectacularly

MomTok tried to make Neom look like paradise, and it backfired spectacularly

A series of day-in-the-life vlogs from mom influencers on TikTok tried to paint Saudi Arabia’s mega project as a desert paradise. The internet had other opinions. Promotion for Neom, the upwards of $500 billion, 10,000-square-mile region under construction in Saudi Arabia, has always been a little off. There are the videos touting Neom’s 105-mile-long city, The Line; and the reality-defying renderings showing off a litany of luxury spaces including the golf resort Gidori.

 

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