Netflix CEO Ted Sarandos at the 2024 Fast Company Innovation Festival.Eugene Gologursky/Getty ImagesNetflix co-CEO Ted Sarandos spoke at the 2024 Fast Company Innovation Festival.Sarandos was asked about Netflix's shift from rejecting ads and original content to embracing both.Netflix's ad-supported plan has since taken off, helping the company buck a stock slump.Netflix has drawn some pretty clear lines in the sand in the past about what it wouldn't do — and then jumped past those lines with both feet.The streaming giant once said it would never introduce ads and dismissed the idea of livestreaming sports events.But Netflix has now embraced both.